Home » Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization by Marcia Yudkin
Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization Marcia Yudkin

Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization

Marcia Yudkin

Published May 25th 2012
ISBN :
ebook
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 About the Book 

Attract Interest, Then Nail the SaleWith attention spans mercilessly short, you cant afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product,MoreAttract Interest, Then Nail the SaleWith attention spans mercilessly short, you cant afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkins advice on strategies that work and those that may backfire.Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 10 other books.In almost 20 years as a business and marketing columnist, Ive yet to encounter anyone with more know-how of what it really takes to transform strangers into prospects, customers and brand loyalists. Marcia Yudkins M.O. is moxie delivered in bite-sized bits and in terms everyone can understand - and put to immediate use. One handy book with Marcias years of wisdom is well worth the investment.- Jeff Zbar, Founder, ChiefHomeOfficer.com, U.S. Small Business Administration 2001 Small Business Journalist of the YearMarketing insights come fast and furious in Persuading People to Buy. If you want to peek inside the minds of buyers, motivate them to buy what you offer, and think of new ways to tempt them, this is the book for you.- Mike Schultz, President of RAIN Group, Co-Author of Professional Services Marketing